MY ROLE: Concept / Art Direction / Photography / Graphic Design / Production
Context
A large-scale publication documenting the history and present of the Czech insurance industry, requiring a clear structure, strong visual identity, and representation of key industry figures.
Approach
Designed a visual system to handle extensive historical and contemporary content
Balanced institutional tone with modern, accessible design
Integrated portrait photography to humanize the subject and connect past with present
Execution
Concept development and visual direction
Full production and photographic execution
Selection of literary excerpts, poetry, and quotes to accompany images
Graphic design and preparation for editorial publication
Result
Series published in Noble Notes magazine
Cohesive authorial project combining visual and textual storytelling
Strong expression of a personal visual language focused on emotion