FOOD / Magazine Redesign
FOOD / Magazine Redesign
FOOD / Magazine Redesign
FOOD / Magazine Redesign
FOOD / Magazine Redesign
FOOD / Magazine Redesign
FOOD / Magazine Redesign
FOOD / Magazine Redesign
FOOD / Magazine Redesign
MY ROLE: Complete Redesign / Art Direction / Graphic Design
Context
Established cooking magazine with an outdated visual identity and a text-heavy, rigid layout that no longer reflected contemporary editorial standards or audience expectations.
Approach
Created a completely new visual identity, including logo and typography
Shifted focus from text-heavy pages to a more visual, image-driven experience
Introduced a clean and flexible layout system to improve readability and engagement
Execution
Full redesign of magazine layout and visual style
Development of typographic hierarchy and grid system
Definition of visual language for imagery and editorial pages
Art direction of the first issue to ensure consistency in execution
Result
Modern, visually engaging magazine aligned with current editorial standards
Improved clarity, structure, and reader experience
Design system still in use and evolving over time