Biooo / Campaign Visuals
Biooo / Campaign Visuals
Biooo / Campaign Visuals
Biooo / Campaign Visuals
Biooo / Campaign Visuals
Biooo / Campaign Visuals
Biooo / Campaign Visuals
MY ROLE: Art Direction / Photography / Visual Concept / Casting / Production
Context
Visual campaign for Biooo, a natural cosmetics retailer, aimed at creating a cohesive and authentic brand image across digital and in-store communication.
Approach
Developed a concept reflecting the brand’s natural, clean, and conscious identity
Focused on simplicity, soft tones, and organic visual language
Ensured consistency across multiple output formats (online and print)
Execution
Concept development and moodboard creation
Location selection and visual direction
Styling references and collaboration with stylist
Model casting and selection
Art direction and photography of the campaign
Image selection and postproduction
Result
Cohesive visual campaign used across website, in-store banners, and print materials
Strengthened brand identity through consistent visual language
Versatile image set adaptable across multiple formats and channels